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Services
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Marketing
Services:
Market
Entry
The focus of the service is on
developing strategies to facilitate entry into new markets. Market
Research, Demand Forecasting, Competitor Advantage and Market
Attractiveness assessment and Competitor Analysis are typical services
carried out under this service banner.
Marketing Strategy and
Implementation
This service is aimed at conducting a
thorough market function audit and thereafter formulating marketing
strategies to enhance market competitiveness. Strategies are formulated
with respect to product mix, pricing, customer segmentation, market
penetration, distribution & logistics, advertising & promotion,
marketing organisation and information systems. Strategy driven action
plans and implementation module are also
formulated.
Marketing Information
Systems
The focus of the study is to identify
market related information needs and translate them into decision
facilitating outputs. Our special skill lies in ensuring that the entire
spectrum of P-Q-R (Planning, Querying and Reporting) is simultaneously
addressed so that the information thrown up is specifically suited for
decision making.
Competitor
Mapping
The current and future position of
competition is mapped to take proactive strategic decisions with a view
to gain / retain competitive advantage. Competitors are mapped against
major parameters including Product, Technology, Market Share, Marketing
Strength, Financial Strength, etc.. to build the future scenario. A
futuristic scenario of the market, comprising of all the players, will
be the output of this study.
Marketing Efforts
Effectiveness
The focus of this study is to evaluate
the effectiveness of all or any of the marketing efforts. The marketing
efforts may include product, packaging, promotion and overall market
spend. Strategies will be formulated based on the gap between the
achieved effectiveness score and the desired effectiveness score. The
strategies will also take into account the market & channel
perceptions. |